Planning a successful conference requires attention to detail and a focus on the attendee experience. Whether it’s a small industry meetup, franchisee gathering, or a large international event, certain elements contribute to making the event engaging, memorable, and impactful. Here are our five key features that we think are crucial for any successful conference. 1.… Read More ›
IRF Survey Reveals Incentive Winners’ Preferred Destinations & Travel-Program Elements
The Incentive Research Foundation’s (IRF) 2024 Attendee Preferences for Incentive Travel survey provides valuable insights into the preferences of sales professionals regarding incentive travel destinations and program elements. This fourth annual survey was conducted in March and included responses from 400 sales/marketing professionals aged 23-65, 72% of whom had won an incentive travel award in… Read More ›
Gen Z & Incentive Travel: Trends & Tricks
Incentive travel for Gen Z, like any generation, requires a tailored approach that aligns with their preferences, values, and behaviors. As with every generation, people who identify themselves as Millennials or Gen Z think and behave differently to the groups that came before them. So, to effectively engage these groups, companies need to first understand… Read More ›